DNU - Our Story

It all started in 2015 with Daring Diva Australia, our retail store front.

During the early days of establishing Daring Diva we set up several partner programs to help give the business and brand exposure, it's been a great success. Not only do we benefit but our partners are given the opportunity to generate a risk free income and have a crack at running their own business.

The current climate and COVID-19 has caused a lot of people to consider an alternative to their employment arrangement and adopt a new way of life. As a result, we have had an influx of individuals signing up to our programs via our retail website, seeking a source of income and the freedom to work when they want to and around their commitments.

And so, Wholesale Fashion Australia was founded.

We decided to combine all our opportunities in one place to help individuals start a small business of their own with minimal risk. We've also added a bunch of business services to the mix to help any beginners get started as quickly and smoothly as possible and with as much support as they need.

Primarily we offer an online marketplace of wholesale women's fashion in sizes 8-24 or S-3X, occasionally up to size 6X. We may expand to offer footwear, accessories, menswear and kidswear in the future, subject to demand.

Adjacent to the retail aspect we offer 2 programs to ensure the success of our partners and offer security in their investment.
Our Retailer program is for businesses who are purchasing stock from us. The program is designed to minimise cash loss and maximise return on investment.
Our Reseller program is for individuals who want to be in business without purchasing stock. This program is designed to minimise cash outlay and maximise the opportunity to earn an income.

We didn't stop there, for our really serious entrepreneurs we are offering services such as web design to get you set up and launched. Additionally, coming soon and taking expressions of interest for, a white label service for those who want to create their own fashion brand and a dropshipping service. This means we'll store the goods you've purchased from us and pick, pack and ship any orders you receive directly from our warehouse.

If you're ready to get started, apply for an account and we'll get in touch.