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The Owner

Daring Diva CEO - Remona Ayoub


Meet Remona, founder and director of Daring Diva, it has always been her dream to start her own plus size fashion business. Being plus size herself and knowing how real the struggle is to find fashionable clothing for the office or special occasions inspired her to create a brand that offered curvy women enough options to shop for styles and designs they love without feeling ostra-sized, no pun intended.

Alongside her 16 year corporate career in finance and accounting she discovered UnderCoverWear Party Plan, a company that catered for plus size fashionable women, so she became a consultant just to be able to shop the clothing and ended up making a second job of it for 13 years and developed a deep love for fashion. 

In 2014 she resigned from the daily grind and decided to travel around Australia for a year, during her travels she came upon a little town called Airlie Beach in North Queensland. She fell head over heels in love with it's stunning aquamarine water views that she decided to move there permanently in mid 2015.

Soon after, due to a lack of employment, Remona decided there was no better time than to take the plunge and start her own business, so in August 2015 Daring Diva was founded and launched online

To find out more about Daring Diva's journey, read Our Story.